Hey tennis fans! The Grand Slams may be done for 2021 but the spirit of US Open continues in NYC at the Wilson NY Pop Up Museum.
For more than forty years, Wilson has been at the center of New York tennis as the official ball and racquet stringer of the US Open. The pop-up pays homage to their history in the game with the exhibit: Love All: A Wilson Tennis Experience. Highlighting the groundbreaking athletes like Billie Jean King, Jack Kramer, Serena Williams, and Roger Federer, their iconic racquets are on display, in addition to the new Kith x Wilson Pro Staff 97.
The pop-up also serves up the latest retail offerings from Wilson Sportswear, including the new tennis-inspired collection for men and women, along with a curated assortment of footwear, balls, accessories, and tennis racquets. The on-site “Racket Maestro” offers racquet customization of the bestselling Blade V8 and Clash racquets, as well as interactive experiences including tennis ball art and apparel personalization.
Though this exhibit closes on October 3, it is just the beginning for the The Wilson Pop-Up Museum. As the official basketball of the NBA and official football of the NFL, Wilson will exhibit the stories of additional sports ventures in the coming months, all leading up to the grand opening of the NYC Wilson Flagship Store later this year.
The Wilson NY Pop Up Museum is located at 594 Broadway in Soho.