3 PAIRS OF J.SKIS, FROM TOP: THE JOYRIDE PSYCHONAUT, TALLBOY X J COLLAB; THE BEST FRIEND GOOD DAY, FANK X J COLLAB; THE ALLPLAY NIGHTLIFER, MATT STIKKER X J COLLAB
Twin tip skis are an everyday site on the slopes these days – their capabilities on full display at the Milan-Cortina 2026 Olympics right now in the Freestyle Ski events. Twin tip skis have made freestyle skiing as popular as snowboarding, with skiers able to pull off the tricks and jumps once the domain of snowboarders only.
Back in the 1990’s, skiing was a dying sport, while snowboarding was thriving. The only skis available then were long, straight, and made for racing. If you were a kid named Jason Levinthal, who wanted to be doing what snowboarders were but on skis, you decided to reinvent the sport.
Jason Levinthal is the founder of J.Skis, and has not only changed the way people ski, but how skis are sold. J.Skis are all produced as Limited Editions, and most as collaborations with different artists. Jason was also the founder of Line skis, the first twin-tip skis, a company he launched in 1995, after creating a prototype as a senior year school project. Originally, they were short skis that looked like mini snowboards called skiboards. Read More