The Greenhouse Effect

 

VFILES X FILA

VFILES and FILA have teamed up on a tennis-inspired collection for men and women – fusing the distinctive sport and fashion elements of both brands. The collaboration is the latest from Greenhouse, a new incubator from Foot Locker, with a consumer focus is on cool — not mass sales. Through the Greenhouse app, consumers get exclusive access to limited edition sneakers and apparel created by artists and designers such as Dao Yi Chow of Public School, vintage recycler Nicole Mclaughlin, Parisian-based brand Paperboy, and the latest — VFILES.

VFILES is an experience-based social networking platform that connects and empowers the creative global youth community. Asked how VFILES stays on the leading edge of this capricious culture, Julie Ann Quay, Founder & CEO, replies, “Be welcoming and kind, with your eyes open, and ears ready to listen. At VFILES we believe in three global languages: Fashion, Music and Sport. All three worlds connect in our collaboration with the FILA team, our two brands coming together to push creative boundaries, on and off the court.”
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Puffer Noir

 

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CLICK JACKETS FOR SHOPPING LINKS

For those who want the warmth of a mountain parka, 

with a vibe for town, these toasty black puffers go from the slopes

to the street with a look that’s cool in any locale.

 

ROW 1: THE NORTH FACE MEN’S 7SE HIMALAYAN PARKA GORE-TEX $649. Based on the design the Men’s Himalayan Parka, with expedition level warmth for the most frigid locations, the 800-fill down 7SE Himalayan Parka is one of the warmest jackets out there — with lightweight, breathable Gore-Tex Infinium™ protection. It features removable 7 Summits Velcro patches on right chest and left sleeve, and comes with a lifetime guarantee.

MONCLER BANDAMA $1240. This shiny black Moncler Bandama is a down-quilted short jacket with a warm high funnel collar. What zips up must zip down, and it does into a wide lapel. Those same die-cast zippers are on sleeves for an extra style detail.

MARMOT WEST RIB PARKA $600. For both men and women, the award-winning, 800-fill goose down West Rib Parka provides superior warmth and wind protection for summit-level adventures. Insulated with the innovative 3D WarmCube™ construction of overlapping square baffles (check it out), heat is trapped in the surrounding channels so you stay warm no matter the conditions. Jacket packs into included stuff sack for easy transport and space-saving storage. Read More

 

Are These Beers Your New Sport Drink?

 

10 POPULAR NON-ALCOHOLIC BEERS

 
Runners take your mark, get set, go, HAVE A BEER! Turns out your favorite brew might be the best sports drink around — but before you start getting hammered after your workouts, we are talking non-alcoholic beer here…

Beer, as post workout beverage, has been marketed as of late to fitness enthusiasts — with craft brews like Sufferfest, whose tagline is “Will Sweat for Beer”, and Samuel Adams’ Boston 26.2 Brew, targeting athletes and weekend warriors. They are still alcoholic beverages, however, and not exactly healthy. Non-alcoholic beers are changing that, and gaining in popularity as a sports performance and recovery drink — thanks in large part to one of the active ingredients, malt.

Traditionally non-alcoholic beers have paled in flavor, compared to their alcoholic counterparts. Stripping the alcohol removes that beer flavor, and adding malt is what brings it back — along with all sorts of additional health benefits. Malt extract is rich in antioxidants, vitamins, minerals, and amino acids. Some of you will remember Ovaltine — the healthy malted milk beverage that was a staple of our childhoods — which is still widely consumed in Europe by both adults and children. Read More

 
 

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