Last November, on a press trip to Salt Lake City with sport eyewear brand 100%, accommodations were provided at the Evo Hotel. I had Googled the hotel prior to arrival, and was intrigued to discover it was connected to Evo.com, one of the biggest outdoor sports online retailers.
The hotel was located in The Granary District, one of Salt Lake City’s oldest industrial areas, which has recently undergone a resurgence to become a hip new section of town. There was a bouldering gym and skate park in the hotel, right off the reception area, as well as a spacious physical Evo store with a curated selection of ski, snowboard, climbing, and other outdoor sports gear and apparel — along with a large rental and demo section.
We did a story a few months ago about Auto Camp, a new hotel company redefining outdoor lodging by bringing uniquely modern accommodations like Airstream suites and luxury tents to some of America’s most scenic destinations: Yosemite National Park, Joshua Tree National Park, and Moab, Utah, among others. This new genre of boutique hotels caters specifically to outdoor sports enthusiasts — people of all ages and demographics — connected by their shared passion. Other properties like Gravity Haus in Colorado and Loge Camps on the West Coast reflect this growing trend. Read More