Everyone Under the Sun


Utu is a new line of premium outdoor skincare on a mission. The line includes a broad spectrum SPF30 Moisturizing Sunscreen and a refillable SPF50 Tinted Sunscreen Stiq, all contained in 100% plastic-free, recyclable aluminum packaging that honors the planet as well as rights of those who inhabit it. Utu’s debut range of sun protection is designed everyone who shares the love of outdoor pursuits, but Utu has a larger purpose as well.

Utu founder Richard Welch is an LGBTQ+ business owner and member of Founded Outdoors, an active community of entrepreneurs dedicated to breaking down barriers to access in the outdoors industry. As a queer-identifying individual, he has often felt a disconnect between his identity and the traditional image of an outdoor enthusiast. Welch is proud to be part of a growing movement that recognizes the importance of inclusivity in the outdoor community, that also includes Brave Trails, a non-profit dedicated to LGBTQ+ youth leadership offering summer camps, backpacking trips and more.


Welch believes that the outdoors should be a space for everyone, regardless of gender identity, sexual orientation, or skin color. His passion and love of the outdoors has shaped Utu’s mission to protect, nourish, and rejuvenate the skin and planet, and to nurture people’s connection to the natural world. By promoting visibility and representation, he hopes to create a space where everyone feels welcome and empowered to explore the wonders of nature.

Utu’s UVA/UVB protection comes from mineral-based non-nano zinc oxide, which delivers safe, effective, broad spectrum sun protection that’s reef-safe and aquatic-friendly. Additional ingredients include Hyaluronic acid, squalane, sea buckthorn, sesame seed oil, vitamin C & E, which brighten, soothe, hydrate, balance, and nourish the skin, with zero white cast that has proven effective on all skin tones.


In honor of Pride month, we celebrate this queer-owned brand, its planet loving products, and founder Richard Welch.