Following the sold-out successes of its two previous partnerships, Timex and The James Brand have just released their latest capsule collaboration in honor of the iconic legacy and retro spirit of the TIMEX IRONMAN® watch. The TIMEX IRONMAN® x James Brand Collection sports an amped-up colorway, bringing a fun energy to everyday carry whether out for a run, hitting the trail, or heading into town.
The three-piece collection includes the dynamic TIMEX IRONMAN® performance watch in vibrant, neon hues harkening back to its mid-1980s debut. The timepiece features a durable yet lightweight electric yellow resin case, accented by bright red buttons, and paired with a #Tide™ sustainable teal fabric slip-thru strap made from upcycled, ocean-bound plastic. It is accompanied by a color coordinated ultra-lightweight Redstone Knife and retro canvas wallet, both designed by The James Brand.
Best known for absolute performance and minimalist design in the realm of daily carry, The James Brand sought to connect what’s on the wrist with what’s in the pocket through its latest collaboration with Timex. “A watch says a lot about its wearer, and we often think of timepieces as the ‘first cousin’ to our EDC (Every Day Carry) products,” said Ryan Coulter, founder of The James Brand.