Orange and Black Is New


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Orange is the new black. Black is the new orange. Orange and black is new.

This bold collection of spring watches mix and matches orange and black with stylish flair for a great sporty look in any combination!




Endless Surfer


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From fashion and sport brands alike, surf’s up on land and sea!

With an eclectic mix of Hawaiian prints, beach bohemian, and Endless Summer style,

catch the wave, and mix and match, because anything goes this spring.


LEFT COLUMN: SAINT LAURENT CLASSIC SURF AVIATOR $375. Beaching it at the house of Saint Laurent, it’s designer Hedi Slimane’s bright and sunny take on the classic aviator. More colors available too! ORLEBAR BROWN SAFFY WOMENS WRAP AROUND SKIRT $295. Add a little Hawaiian punch to your surf style with this perfect wrap around beach skirt. Made from Orlebar Brown’s classic swim short fabric and fully lined, this Polynesian print is one a few styles available, and a reproduction of a vintage painting of the South Pacific from the 1950s. TOMMY HILFIGER STRIPED CROCHET DRESS $607.95. Thrown over a swimsuit at the beach or accessorized around town, it’s island style all summer long with this playful little crochet dress. VANS HAWAIIAN FLORAL OLD SKOOL $65. Vans classic skate shoe goes Hawaiian style with this inspired floral print. TAMA TOWELS INTREPID $85. Made from authentic 100% Turkish cotton, this multi-colored woven towel is ultra soft and absorbent with cool boho style.

CENTER COLUMN: ROBERT AUGUST WHAT I RIDE ENDLESS SUMMER LONGBOARD $925. One of the stars of the iconic 1963 surf film “Endless Summer”, Robert August is still surfing today and is the embodiment of the authentic lifestyle and heritage of the sport. From his Robert August Surf Company comes this classic longboard featuring the famous Endless Summer graphic from the film. CYNTHIA ROWLEY FOR J.CREW COLORBLOCK BIKINI TOP $105 AND BOTTOM $105. Paddle out in this sexy colorblock neoprene bikini created by Cynthia Rowley for J.Crew. The fit is flattering and snug for a hot sporty look that stays put when you hit the waves.

RIGHT COLUMN: BILLABONG CALI BEAR PULLOVER $49.95. This relaxed fit French terry v-neck hoodie has that cozy surfer vibe you want after a day at the beach. VICTORIA BECKHAM SPRING/SUMMER 2016 COLLECTION. Not just for the beach, chic surf prints strutted down the Victoria Beckham ready-to-wear runway for Spring 2016. SOLUDOS SURFER SMOKING SLIPPER $65. The perfect espadrille hits the waves embroidered with this surf print.


National Parks Centennial



This summer the National Park Service celebrates its 100th birthday and the festivities have already begun. Huckberry, a curated online shop carrying many of our favorite outdoor brands, has gotten the party started with their National Parks Gift Shop that features a fun collection of tees, artwork, home goods, and other commemorative items. 10% of all profits from purchases are being donated to the National Parks Service.

Each month Huckberry will also be highlighting a different park like Yellowstone, Badlands, Yosemite, and Grand Canyon, among others, and have just launched the first of the seven-part insider’s guide series, this one on Zion National Park.

Be sure to check out the Style of Sport Shop at Huckberry too, with a hand picked selection of outdoor gear, apparel and accessories from the coolest heritage brands. And stay tuned for more National Parks Centennial celebrations to come!


Racing Stripes


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It’s motor city everywhere you look this spring: at the gym, on the street, and at the beach. Moto and Formula 1 inspired, cool racing stripes add chic sporty style to everything they touch, from swimsuits to surfboards to handbags and more. Check out this collection of our picks for the season!

LEFT COLUMN: HEROINE SPORT TRAINING JACKET $195. Made from perforated nylon, with two stripes racing down the front, this black bomber style jacket is a cool look to and from the gym — and anywhere else in between. TORY SPORT STRIPED SCOOPBACK ONE-PIECE SWIMSUIT $185. You can’t beat a classic tank swimsuit, especially one so chic and sporty. White with two graphic colored stripes, it’s a modern take on the 70’s racing suit and features UPF 50 sun protection. LANDS END VERTICAL STRIPE RUGBY BEACH TOWEL $29. Available in a wide assortment of color combos, this striped oversized beach towel is plush and soft, made from 100% cotton with snagproof flatweave edging. It’s a great price too, and you can save $5 each if you buy 3 or more.

CENTER COLUMN: TAG HEUER FORMULA 1 QUARTZ CHRONOGRAPH MCLAREN EDITION $1550. Inspired by Formula 1 racing and the “Rocket Red” of Team McLaren’s 1985 campaign, this numbered limited edition chronograph is highlighted by a black and red NATO strap for a bold sporty look wherever the road may take you. TOMASINI PARIS STRIPED SUEDE TOTE $1118. Red and white racing stripes bring a sporty edge to Tomasini Paris’s classic navy suede boxy tote. Front flap conceals magnetic fastening. ALEXANDER WANG HYBRID MOTO AND DENIM JACKET $1595. One half speedway, the other half street, this hybrid striped leather moto and denim jacket combine for total cool.

RIGHT COLUMN: RAPHA CAP $35. Worn under a helmet or on its own, this classic bicycle cap is made from a soft, lightweight technical cotton and is water resistant, fast-drying and very breathable. With clean modern styling and a cool racing stripe, it makes a great look on and off the bike. BEAR PERFORMANCE WAIKIKI SPECIAL LONGBOARD $1199. This classic endless summer longboard is happy in any surf. It’s lightweight and a great board for pointbreaks and beachbreaks, but really starts to shine in long, peeling waves. Single fin with a 10” center box, it has a rounded squash for increased hold when noseriding, and a rolled bottom for smooth rail-to-rail transitions. Available in other beachy stripe combos. ANCIENT GREEK THAIS CROSS STRAP SANDALS $191. Sandal season is almost here and time set your feet free! These sporty striped cross strap sandals pair one white leather strap with one navy and red, for a chic spring look that’s always in style.


Ivy Park



Now available is one of the most eagerly awaited and very buzzed about new activewear lines, Ivy Park — the joint venture created by entertainment superstar Beyonce and retail magnate Sir Philip Green. This graphic wow of a collection features a full range and wide assortment of leggings, tanks, sport bras, sweatshirts, tees, and more, designed not just for style but for performance. If these pieces can keep up with Beyonce’s moves, that’s a testament in itself!

Sexy mesh, oversized logos, and varsity style are combined for a cool mix of gym gone glam. A sophisticated palette of black, white, grays, and neutrals are offset with the addition cobalt in the mix. Compression fits, seemless support, and wicking fabrics accentuate the comfort and performance focus of the line. The number 4 plays throughout — the date of Beyoncé, her mother, and her husband’s Jay-Z’s birthdays, as well as the couple’s wedding anniversary.

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While Sir Philip Green is most notable as the Chairman of Arcadia Group that includes Topshop, Ivy Park is a standalone brand that will be available at 12 retailers in 50 countries worldwide, such as Nordstrom, Net-A-Porter, Selfridges, Hudson Bay, as well as Topshop. It seems hard to imagine that this collection won’t sell out fast, so you best walk, run, ride, or dance your way over to one of these retailers (available online too) to get your hands on a piece of Queen Bey!


9 For The Road: Spring’s Bold Bike Jerseys


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Jump on that bike and hit the road in style! From bold graphics to polka dots to Liberty prints, these are the cycling jerseys leading the pack this spring. 



Spring Training: Top 10 Road Runners


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Continuing with our Spring Training, we’re taking it to the streets — or treadmill if that’s your preference — with this collection of the season’s hot running shoes. There’s nothing simpler than lacing up your sneakers and going out for a run, and we’ve got kicks ready to go the distance with you. Cushioned, supportive, responsive, and of course, stylish too, these are 10 of our favorite running shoes, for both men and women, guaranteed to put a little extra pep in your step!

LEFT COLUMN: NEW BALANCE FRESH FOAM 1080 $149.99. The newest addition to the Fresh Foam family, the popular 1080 has been updated with this plush foam and is the most cushioned model in the line. Offering superior comfort in a performance running shoe, the contour and shape of the midsole has been designed for a smooth flow from touchdown to takeoff, with specially designed grooves on the outsole for added flexibility under foot. On the inside, an Ortholite® sockliner, breathable mesh upper, and interior bootie-fit system supports the foot in luxurious comfort.

HOKA ONE ONE TRACER $130. Lower to the ground than the other ultra cushioned shoes in the Hoka One One line up, the Tracer is a lightweight training shoe perfect for race days too. Featuring Hoka’s distinctive heel-toe offset and rocker, with cushioning in the heel and responsiveness in the forefoot, the Tracer is a neutral performance running shoe, well suited for uptempo training and racing.

SAUCONY HURRICANE ISO 2 $160. Runner’s World magazine’s Editors Choice, and a perennial favorite, after already unveiling a dynamic new upper and fit system, Saucony has revolutionized the Hurricane stability shoe again. With their patent-pending cushioning, Everun, impact energy is dispersed across a wider platform. The result is superior resiliency in a plush ride, and all the support you need to go the distance.
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Martone Cycling Goes Hollywood



Opening today in West Hollywood, CA. is the first Martone Cycling Co. pop-up shop. Along with the chic and playful Martone bicycles, the shop will be carrying a myriad of athletic and “athleisure” brands, plus sporty accessories, curated by us here at Style of Sport! Some of our favorite brands like Onzie, Tracksmith, Alala, MPG Sport, and Vuarnet (the iconic sunglass brand recently relaunched in the US!) will be featured in the store.

Designed in New York City, the brightly colored monochromatic Martone bicycles are as rugged as they are fashionable. Composed of steel alloy and aluminum, with puncture resistant tires to take on city streets, the bikes weigh in at a mere 26 pounds with the basket. The brand’s main differentiator in functionality is the “MCC Duomatic,” an innovative SRAM 2 speed gear system that shifts gears automatically depending on slope and speed. MCC is the only bicycle brand to employ this technology in the United States, letting the rider glide smoothly, and of course, in style!

Located at 8366 ½ W. 3rd Street (between Orlando and Sweetzer) in West Hollywood, the pop-up will be open throughout the month of April. Produced in conjunction with Liberty Fairs, the shop will offer Angelenos a unique peek into the world of Martone Cycling, with bicycles, activewear and accessories made for the LA lifestyle.


Spring Training


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Spring training is ON! Summer is looming just around the corner and clothes are coming off. We all need a little motivation to get the body beach ready and there’s nothing like some fun new gear to get you going. Biking, running, swimming, paddling or training at the gym, here are a few of our favorite new styles, toys, and accessories guaranteed to pump up any workout!

LEFT COLUMN: ATHLETA COLORBLOCK HOODIE SUNTOP $79. Paddle, run, or train on the beach in this graphic cover up made for all your favorite water sports. It’s breathable, stretchy, and UPF 50, with an adjustable drawstring hood, half-zip front, and dropped armholes to show a peek of your bikini or sport bra underneath. RAPHA SOUPLESSE MITTS $75. Sometimes it’s the little things, and a new pair of gloves can be just the item to get you back on the bike — especially these women’s-specific beauties from Rapha. Available in four chic color combos, they’re made from a lightweight, high-wicking fabric and designed for comfort, grip and protection on warm weather rides. TREK 7.4 FX $769.99. As you may have noticed one of our favorite colors is orange, and we’re obsessed with this Trek! Lightweight and agile, the Trek 7.4 FX offers the speed of a road bike with the comfort of a city bike — perfect for fitness, commuting, or just zipping around.

CENTER COLUMN: ASSOS ZEGHO AMPLIFY SUNGLASSES $439. Looking as much like fashion opticals as sport shades, these flashy bike sunglasses are as equally dedicated to technical performance as style. Yes, they have a hefty price tag, but Assos partnered with Carl Zeiss Optics to create the ultimate lightweight, durable, one-piece lens with zero optical distortion — even at its curviest parts. The Zeiss lens spans and contours the face for a full 180 degree field of view, and a unique tinting gradient called “Tunnel Vision” provides optimal vision in changing light conditions. The Zeiss coating that hardens the lens is also anti-smudge, anti-static, hydrophobic and oleophobic for the ultimate protection on the road. ADIDAS PUREBOOST X WOMENS RUNNING SHOES $120. The newest entry into the very popular BOOST category from Adidas is the PureBOOST X that features the first ever floating arch. While most running shoes are adaptations of male shoes, the contours of the female foot inspired its design, and the high performance PureBOOST X was created purely with the female athlete in mind. The adaptive stretch mesh wraps underneath the midfoot to hug and support the foot throughout the run, while the BOOST midsole unleashes powerful energy and responsive cushioning. TANGRAM FACTORY SMART ROPE $79.98.  Jumping rope goes high tech with this LED embedded jump rope that displays your fitness data midair while you work out. 2 sets of ball bearings in each handle create a smooth movement, while magnetic sensors track jumps. With the Smart Rope app, “Smart Gym”, you can also track calories burned, interval training, time elapsed, and other fitness data. Click here to see how it works.

RIGHT COLUMN: ULTRACOR LEVEL PERFORATED CROP TOP $117. This sportbra is definitely worth taking your shirt off! Its quick drying and moisture wicking stretch fabric is perforated at the front and back for ventilation with chic sporty style. TORY SPORT SPLASH LEGGINGS $150. Add a high-energy burst of color to your workout with these Splash leggings. Engineered with the highest-quality Tactel® nylon fiber for performance, they’re super soft, lightweight, and stretchy for comfort. Check Tory Sport stores for availability. SPEEDO COLORBLOCK VEE CUT $69. Lap swimming can be dull, but not in this sexy cut out swimsuit! Speedo Endurance Lite resists the dragging, sagging, and bagging for better workouts and more fun in the pool.