MARTONE CYCLING CO. LA POP-UP
Opening today in West Hollywood, CA. is the first Martone Cycling Co. pop-up shop. Along with the chic and playful Martone bicycles, the shop will be carrying a myriad of athletic and “athleisure” brands, plus sporty accessories, curated by us here at Style of Sport! Some of our favorite brands like Onzie, Tracksmith, Alala, MPG Sport, and Vuarnet (the iconic sunglass brand recently relaunched in the US!) will be featured in the store.
Designed in New York City, the brightly colored monochromatic Martone bicycles are as rugged as they are fashionable. Composed of steel alloy and aluminum, with puncture resistant tires to take on city streets, the bikes weigh in at a mere 26 pounds with the basket. The brand’s main differentiator in functionality is the “MCC Duomatic,” an innovative SRAM 2 speed gear system that shifts gears automatically depending on slope and speed. MCC is the only bicycle brand to employ this technology in the United States, letting the rider glide smoothly, and of course, in style!
Located at 8366 ½ W. 3rd Street (between Orlando and Sweetzer) in West Hollywood, the pop-up will be open throughout the month of April. Produced in conjunction with Liberty Fairs, the shop will offer Angelenos a unique peek into the world of Martone Cycling, with bicycles, activewear and accessories made for the LA lifestyle.