NIKE “BIKETOWN” BIKE DESIGN FOR THE CITY OF PORTLAND BIKE SHARE PROGRAM
For more than 40 years, Nike has called the greater area of Portland, Oregon home, and made the city synonymous with the brand. Thus it is no surprise that when the City of Portland, including the Portland Bureau of Transportation, decided to launch a bike sharing program, they would do so in partnership with Nike.
Nike is the sole sponsor of the City of Portland Bike Share Program called BIKETOWN, which includes $10 million over five years. When the Portland City Council voted unanimously to create Portland Bike Share last September, it authorized a system with 600 bikes. With Nike as title sponsor, the system will now launch with 1000 bikes. Additionally, Nike is contributing designs for BIKETOWN’s stations, the visual bike identity and digital branding.
“We’re proud of our long history of partnership with the City of Portland and believe that the BIKETOWN bike share program is one more example of how we can work together to help make Portland an even more active, vibrant and innovative community – goals Nike and the City of Portland share,” said Nike Vice President of Global Community Impact Jorge Casimiro.
The BIKETOWN bikes will be Nike Orange, a color that has been synonymous with Nike since 1971, when founder Phil Knight and his first employee Jeff Johnson introduced the hue on the shoebox of the first shoe to bear the brand’s trademark Swoosh. The bikes of BIKETOWN are a direct extension of this icon, with the baskets on the front of the bikes even designed to look like shoeboxes.
The bright wraps serve a safety purpose and include strategically placed, complementary reflective gray tape and logos. Additional, limited-edition bike wrap designs unique to Nike will be released periodically, celebrating Nike and Portland’s shared spirit of invention.
The City of Portland’s Bike Share program is scheduled to launch in July.