Beach Day


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SUMMER… it’s finally here! This weekend marks the unofficial start of 3 months of sun filled, water chilled beach days to come. It looks to be a bright and sunny season and we’re not just talking about the weather! From the yellow classic cruiser bike, to the flowery beach tote, to the black and white striped sunglasses, this summer’s beach essentials are colorful, graphic, and made for fun!


ROW 1: THE BEACH CRUISER: Schwinn Starlet $470. The beach cruiser is a summertime favorite and the classic Schwinn only gets better with age. The “Starlet” is a stylish gal with its yellow frame, pink detailing and spring seat, and a cup holder for bit of extra cool while riding. THE RASHGUARD: Dakine Womens Classic Tropic $55. The surfers rashguard has become as much a fashion piece as a protective layer and this flowery number offers UPF 50+ sun protection. Quick drying and silky smooth, this rashguard has comfort and style both in and out of the water.

ROW 2: THE BEACH TOTE: Herschel Market Tote XL Paradise $60.Half floral, half camo, this multi-patterned beach tote features a reinforced bottom, stow pockets, and the room you need to transport all your summer essentials in style. THE CHRONOGRAPH: Vestal ZR2. The chronograph is a summer staple on land and sea. This classic sea blue timekeeper is made from surgical grade stainless steel, water resistant to 100 meters, and is ready for all your water sports. THE BEACH SHORT: Lemlem Lilly striped cotton-blend gauze shorts $170. Easy on and off with an elasticized waist, these little blue and white stripe cover-up shorts are made for a quick change and mad dash to and from the beach.

ROW 3: THE WAYFARER: Italia Independent Tribute to Juventus $197. World Cup fever has begun and this classic seaside sunglass takes its inspiration from the black and white striped jersey the Italian Juventus team. The frames are inscribed on one side with “Campioni d’Italia 2014 “ and on the other, “Non c’è 2 senza 3” (There is no 2 without 3), celebrating the consecutive victories of the Club in the past three seasons. THE BEACH TOWEL: Jonathan Adler Mykonos Beach Towel $98. Plush and luxe, this chic beach towel with its bright and graphic Chinese motif has ample real estate perfect for toweling off, laying out, and catching the eyes of passer-bys.

ROW 4: THE FLIP-FLOP: Havaianas Slim Cool $28. Made in Brazil, there is no rubber thong more comfortable than Havaianas and vibrant Brazilian urban art adorns the signature textured footbed this flip-flop. A slim matte strap with a contrast logo finishes the colorful look with pop. THE BEACH TOY: Sunnylife Pacific Beach Paddles $25. Hailing from Down Under, this Made in Australia paddleball set features the signature Sunnylife brand design aesthetic. Bright colors, clean lines and geometric graphics decorate these paddles for extra hit of fun in the sun. THE WATER SHOE: Sperry Top-Sider H2O Escape Bungee Sneaker $90. This ultra-lightweight and flexible water shoe is designed for all your favorite water sport activities from paddling to kayaking to hiking the rocky shores. Adaptive Wave-Siping™ disperses water underfoot to enhance stability and reduce slippage. Internal water channels and a perforated footbed provide drainage and help feet dry more quickly. An adjustable bungee provides a secure, easy on and off fit.



Hot In The Shades


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Big, Bold and Bright… there is no missing this season’s hottest shades! Sport brands like Oakley, Dragon and VonZipper, and fashion brands like Mykita, Carrera and Italia Independent have all pumped up the volume with colorful aviators, shields, and wraps all designed for extra fun in the sun. All styles are unisex too!

LEFT COLUMN: ITALIA INDEPENDENT I-ACE METAL $217. Slim shady are these thin metal frame aviators with rubber matte varnish and fumè lens. They are available in a host of colors and in a round frame as well. VON ZIPPER BIONACLE $95. These big bright shields will have you glowing under wraps in host a high octane colors. MYKITA OLIMPIA $580. From the award winning MYLON series, these ultra-stylized aviators blur the line between sport and fashion. They are extremely light, durable and feature scratch-resistant Zeiss lenses for 100% UVA and UVB protection. CARRERA CHAMPION RUBBER $129. This celebration of the iconic Carrera Champion combines the classic aviator frame with matte rubber temples in a variety of bright colors.

RIGHT COLUMN: DRAGON REMIX $150. These oversized shields are designed to block out the sun with megastyle and 100% UV protection. POC SPORTS DID $170. Golden Eyes! The DID offers superior optical performance and protection, for both casual and active use, with a slim lightweight frame and anti-scratch, anti-reflective NXT lenses. OAKLEY SPECIAL EDITION HERITAGE EYESHADE $200. Celebrating their 30th anniversary, Oakley has brought back this vintage performance classic as part of their Heritage™ Collection. ZEAL OPTICS FLEETWOOD $169. The 100% cotton frames are Italian made, biodegradable and digital Rx +3.00 to -5.50 ready with polarized lenses.