What’s SUP?



While many of us have been out there Stand Up Paddlesurfing for a while now, the sport has really started booming and is fast becoming one of the most popular watersports. There is so much to love about the sport, called SUP for short. It can be done on any body of water — ocean, bay, lakes and rivers; it’s fairly easy to learn; and is a fun way to enjoy the great outdoors while getting an amazing core focused workout.

There are many newcomers eager to give Stand Up Paddlesurfing a try, as well as more experienced paddlers looking to improve their skills. In either category the most important consideration is the equipment and there is a plethora of beautifully designed boards on the market from which to choose. Novice paddlers should opt for a wider and flatter board, which offers more stability, while more experienced paddlers can go with a narrower board for better maneuverability.


SUPs: Roxy, Starboard, Laird, Surftech, Rogue, Naish



ROXY SUP ( 10’6 x 32″). Fun entry leval board that’s lightweight and durable made with Surftech Tuflite construction; STARBOARD CRUISER ( 12’6 x 30″). From one of the biggest SUP manufacturers comes this long and fast cruiser designed for the open water. Rail shape and nose lift is perfect for catching your first waves too. SURFTECH/LAIRD (available in 10, 11 and 12′ lengths). Wide nose provides stability for beginners, while narrow pintail allows responsive turning for more experienced paddlers. ROGUE RASTA (available in 10’6, 11’6, 12’6 lengths). Designed for smooth paddling in flat water, as well as performance in the surf. NAISH NALU SERIES. From one of the most recognized names in surf, the Nalu series comes in a wide variety of lengths and widths designed for all levels of paddlers.


These days SUPs are available in 2 main catagories –All Water boards and Racing/Touring boards, although within each category are boards designed for various types of paddling. The All Water boards have a traditional surfboard shape, with a nose designed to skim the surface of the water. The Race/Touring boards have a pointed nose or bow, with a kayak-like “displacement” hull, designed to cut through the water for long distance paddling and speed.  These boards are generally longer, usually 12’6″ or 14′, as more surface area makes for more efficient paddling. The tail is usually flat as they are primarily designed to go straight. As these boards tends to be narrower, the straight tail adds more stability.

SUPs: Bark, Laird, Surftech, Riviera, 404



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June Calendar: 30 Days of Surf



June has arrived and the STYLE OF SPORT CALENDAR theme for this month is SURF! Get ready for 30 Days of longboards, shortboards and stand-up paddleboards; rashguards and boardshorts; swimsuits, towels, shades and other great beach toys and accessories. Summer is here and it’s time to paddle out, drop in and catch some waves!


JUNE 30: TORY BURCH PALOMA SURF SHIRT. What surfers call a rashguard, Tory Burch calls surf shirt, but either way the Paloma Surf Shirt is a very stylish but functional surf top. It features a geometric mix of polka dots on the front with bright orange back and sleek zip front. On the board or on the beach, it’s a great look for both the surfer and the spectator alike!

JUNE 29: A GOLDEN AGE. New from Rizzoli is “A Golden Age: Surfing’s Revolutionary 1960s & ’70s” featuring the beautiful photographs of John Witzig. With access to the top surfers of that era, Witzig captured some of the most defining and poignant moments of ’60s and ’70s and his photographs document that time when surfing was still counterculture. Witzig was not just photographing the scene, but was part of it, and his images reflect both that access and that intimacy.

JUNE 28: YOLO INFLATABLE SUP. Inflatable SUPs are quickly becoming the go-to option for those who want their own stand up paddleboard but have no room to keep one. They are light and easy to transport. The inflatable SUP from Yolo, one of the most recognized names in stand ups, comes with its own backpack, pump, pressure gauge, removable center fin, tri fins, bungee system and carry handle… everything you need to enjoy a fun day on top of the water!

JUNE 27: GLAMOURPUSS BOND GIRL TUNIC. Sporty and sexy come together in this Bond girl inspired top/dress that can take you from late afternoon paddleboarding straight to cocktails by the pool. Wear as a cute little tunic dress or pull the side strings to ruche into a sporty top. The tunic is breathable, fast-drying, and highly UV protective (SPF 50+). Great for travel too!

JUNE 26: JONATHAN ADLER AEGEAN WAVES TOWEL. Woven in Brazil from super absorbent heavyweight terry cotton, this plush oversized wave patterned beach towel is the luxe way to dry off and soak in the sun after surfing or an ocean dip. Available with purple waves or blue, and now on sale too!

JUNE 25: VANS SK-8 HI WEDGE. From the original surf and skate shoe brand Vans, comes this trendy wedge version of their iconic SK-8 sneaker.

JUNE 24: MIANSAI ROPE & LEATHER BRACELETS. Although this is men’s jewelry, these brightly colored rope and leather bracelets, with assorted silver and brass hooks, casings, and other designs, are equally appealing to women. The bracelets are handmade, crafted from carefully sourced materials, with eclectic designs inspired by the world travels of the creator Micheal Saiger and his team of artisans. Worn on their own or with other wrist accessories, these bracelets have that perfect surf inspired style.

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