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Clockwise from top left: COMMES DES GARCONS “PLAY” CONVERSE CHUCK TAYLOR; JEREMY SCOTT FOR ADIDAS SUPERSTARS; COLE HAAN LUNARGRAND CHUKKA WITH NIKE AIR; SUPERGA FOR THE ROW CASHMERE TENNIS SNEAKER; MILLY FOR SPERRY BOAT SHOE; WOOLRICH FOR PRO-KEDS;
Burton Snowboards just announced the debut of a new outerwear collaboration with L.A.M.B by Gwen Stefani for Winter 2014. The creation of capsule collections by fashion designers and labels such Jeremy Scott for Adidas, Milly for Sperry, and Commes Des Garcons “Play” for Converse are a growing trend. In both mens and womens lines, these partnerships infuse some new cool into both parties, while highlighting the respected legacy of the sport brands. The result of these all-star collaborations is a new generation of sportswear that blends tradition with modern style.
Check out the video below for another new collaboration in stores in March: H&M for Brick Lane Bikes, the UK’s first fixed-gear bike store and center of East London’s cycling scene. This men’s collection combines the function of cycling wear with great city style for both on and off the bike. Women next please!