Sporting Pink


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October is Breast Cancer Awareness Month. Each year we see more and more sport and lifestyle brands stepping up to the plate in the fight against this disease. Sport gear and apparel created specifically to benefit the Breast Cancer Research Fund is available on the BCRF website. Ralph Lauren, NFL, Asics, Dicks Sporting Goods, Everlast, The North Face, Zoot, Lands End, and Under Armour, among others (see complete list), are promoting their pink collections which donate a portion of the proceeds of sales to fund breast cancer research, education, and prevention. There is a lot of power in pink and sporting that bright color shows friends, loved ones, and even people we don’t know, we are all in this fight together. So show your support and shop pink this October!

ROW 1: ASICS AWARENESS LONG SLEEVE TOP $50. ASICS has teamed up with Christina Applegate’s Right Action for Women, to help provide advanced screening to women who are at increased risk for breast cancer. All month, Asics is donating $10 for every pair of shoes, $2 for apparel, and $1 for accessories sold in their Accelerate Hope collection, with a guaranteed minimum donation of $100,000, up to $150,000. NIXON 38-20 LEATHER $200. Nixon watches is a sponsor of B4BC (Boarding for Breast Cancer), which promotes breast cancer education and prevention among youth and the action sports community at large. This dive style watch makes a big statement on land with its hot pink leather strap, but is ready to be submerged up to 200m.  LANDS END DOWN VEST $49. The down vest is an October must have for that extra layer of warmth in fickle fall temperatures. This popping fuchsia vest from Lands End, features box quilting in front and channel quilting in back, for great sporty style coming and going. Add a monogram too! With the Pink Thread Project, 75% of the cost for every pink thread monogram and embroidery goes to the BCRF.

ROW 2: EVERLAST EVERGEL HANDWRAPS $24.99. Partnered with BCRF since 2006, this year Everlast is donating $75,000 to the Breast Cancer Research Foundation regardless of sales. From their Pink Gear collection, these hand wraps feature state of the art EverGel to dissipate impact energy and protect knuckles for all you ladies hitting it hard in the ring these days. Full wrist wrap strap provides excellent support and allows for a more customizable fit. 25% off all Pink Gear all October. Check out the hot boxing gyms too!  NIKE WOMENS FLYKNIT LUNAR 3 RUNNING SHOES $149.99. Available at Dicks Sporting Goods in their Sport Your Support collection, the Nike Flyknit Lunar 3 goes the distance pairing plush cushioning with seamless supportive comfort.

ROW 3: THE NORTH FACE WOMEN’S PINK RIBBON OSITO 2 JACKET $99. The North Face has partnered with Boarding for Breast Cancer and you can support the cause with this special jacket from their limited edition collection of pink styles. This super soft fleece jacket has a flattering fit, cozy oversized collar, and is finished with a pink ribbon at the left sleeve. NIKE DOMINATE BASKETBALL $20. Brighten up the court and show your support with this bight pink Nike basketball. This women’s basketball has a cushioned rubber cover with intense pebbled texture for a soft touch and durable grip. Available at Modells, another BCRF corporate partner. POLICE SECURITY MAIDEN FLASHLIGHT $9.99. This little pink flashlight packs heavy-duty power. It’s water resistant with a range up to 302ft, a run time of 4 hours, and an easy-access button on the bottom for quick on and off. ZOOT WOMENS TRI BCRF RACERBACK $85. This striped pink triathlon tank from Zoot is part of their pink collection in partnership with BCRF. Constructed with sublimated Italian fabric to ensure the very best in moisture management, comfort and durability, pair it with the Tri BCRF Short for great race day style with a cause!