Power to the Pink!


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October is Breast Cancer Awareness Month and an impressive number of sport and lifestyle brands have partnered with different BCA organizations and events to raise awareness and funds. Sport gear and apparel created specifically to benefit the Breast Cancer Research Fund is now available on the BCRF website. In addition, brands and retailers like Ralph Lauren, Sports Authority, NFLSpeedo, Dicks Sporting Goods and Under Armour, among others are promoting their pink collections that benefit the BCRF and other non-profit programs by donating a portion of the proceeds of sales to fund breast cancer research, education, and prevention.

Show your support and shop pink this October! Check out some of our pink sporty favorites, from sneakers to sunglasses to watches, bikes, Bosu balls, and more, as well as the organizations dedicated to raising Breast Cancer Awareness.

ROW 1: ADIDAS Activ Pink Ribbon Running Tank $45. Run for the cause in this fitted pink and black color blocked tank. TREK Silque SL $3149. The all-new women’s specific Silque is named for its smooth ride, delivered with power and speed on its light OCLV carbon frame. Take it for a ride October 11-12th, when Trek Bicycle retailers around the United States host the 9th annual Trek Breast Cancer Awareness Ride, featuring 10 and 25 mile family-friendly group rides. The event donates all proceeds directly to the Breast Cancer Research Foundation.

ROW 2: NIXON The Newton Digital $125. Nixon is partnered with B4BC (Boarding for Breast Cancer)which promotes breast cancer education and prevention among youth and the action sports community at large. It was founded in 1996 in honor of young snowboarder named Monica Steward, who was diagnosed late with breast cancer at the age of 26 and died two years laterRALPH LAUREN Pink Pony Pima Cotton Polo $9825% of the purchase price benefits the Pink Pony Fund of the Polo Ralph Lauren Foundation to support programs for screening, early diagnosis, treatment and research. BALL, BOUNCE & SPORT Bosu $119.99. The Susan G. Komen for the Cure Balance Trainer is an amazing training tool that adds an extra challenge to any exercise like lunges, squats and crunches. Flipped over it can be used as a balance board to increase agility and core strength. A portion of its sales goes to the Susan G. Komen for the Cure foundation.

ROW 3: SMITH OPTICS Womens Pivlock Asana $159During the month of October, SMITH is donating $1 for every pair sunglasses sold on SmithOptics.com to First Descents, a non-profit offering young adult cancer fighters and survivors an outdoor adventure experience designed to empower them to defy their diagnosis, reclaim their lives and connect with others through outdoor and action sports. NEW ERA NFL 39Thirty Breast Cancer Awareness Cap $29.95. Support your team and the NFL’s Breast Cancer Awareness campaign, A Crucial Catch, by purchasing caps, jerseys and lots more fan gear now available at the NFL Shop. And be sure to tune in to the games throughout October, to see men in pink with players, coaches and referees wearing pink game apparel all month long.

ROW 4: THE NORTH FACE Pink Ribbon Osito 2 Fleece Jacket $99. The North Face is also partnered with Boarding for Breast Cancer, along with a number of other action sports and outdoor brands. Check out the whole Support the Cause collection. GAIAM Forever Pink Yoga Mat $21.98. Lightweight yet durable, with a super grip nonslip texture, this yoga mat is perfect for any yoga class and $1 for each mat sold goes to the BCRF. ASICS GT-1000 3 PR $100. ASICS has teamed up with Christina Applegate’s Right Action for Women, a charitable program that helps to provide screening assistance to women who are at increased risk. The Asics Accelerate Hope Breast Cancer Awareness Collection, is donating $10 for every pair of shoes and $2 for every accessory sold, with a guaranteed minimum donation of $100,000, up to $150,000. TYR PINK Splice Diamondfit Swimsuit $74. Dive in with TYR who has partnered with the Breast Cancer Research Foundation to raise awareness and hope for a cancer free future. $5 from each TYR Pink purchase will be donated to to the BCRF.