SELF magazine recently launched “SELF Healthy Kitchen”, a line of frozen foods designed to make eating a nutritious meal as easy as just popping it in the microwave. The magazine partnered with Chef Calvin Harris to create a selection of all-natural entrees, minimally processed, and with no artificial ingredients. Whereas nutrition bars or shakes might have been the predictable nutritional product to launch, Editor-in-Chief Lucy Danziger recognized that the challenge to eat healthy came at mealtimes, especially dinner, when her readers wanted something fast, easy and satisfying.
We were recently invited to a tasting and sampled 4 different entrees: Steak with Portobello Mushrooms, Three Cheese Lasagna, Grilled Drunken Chicken and Southwest Style Vegetable Enchiladas. Made with such superfood ingredients as artichokes, avocado, broccoli, brown rice, kale, quinoa, I have to say all were pretty tasty! With a 90-minute spin class on tap for later that day, what I liked in particular was not feeling too full or heavy after the richer entrees.
Chef Calvin Harris is a classically French trained chef and graduate of the Culinary Institute of America. As a child he witnessed the devastating effects of diabetes in his family, and as an adult saw what unhealthy eating was doing to his own life. He made it his mission to create the foods people loved, prepared in a healthy way. His first venture was a licensing partnership with NBC Universal/Reveille for the co-branded “The Biggest Loser/Simply Sensible” food line. It received an endorsement by the American Heart Association and quickly became one of the top sellers in refrigerated food category.
SELF Healthy Kitchen is not yet available in Manhattan yet (soon we hope!), but can be found in Stop & Shop, Ralphs, Dillons and other major groceries stores across the country. With all entrees less than 350 calories, looks like popular favorites such as Lean Cuisine and Weight Watcher Smart Ones might have a little competition in the frozen food aisle.
Photograph by Con Poulos for SELF