CLOCKWISE FROM TOP LEFT: YVON CHOUINARD; FENCE ALONG THE FALL RIVER; INSIDE CHOUINARD’S FLY BOX; CHOUINARD AND YOUNG FRIEND FISHING; VIEW OF THE TETONS FROM GOAT MOUNTAIN RANCH, ASHTON, IDAHO
A few weeks ago, I was invited by Patagonia on a trip to Idaho for a couple of days to learn how to flyfish. I jumped at the opportunity, having wanted to try the sport ever since seeing Brad Pitt in “A River Runs Through It”, and guessing a major swag bag was in store. I was told the founder of the company, Yvon Chouinard, who was writing a book called “Simple Fly Fishing”, would be there, and that we would be learning a new technique of flyfishing called Tenkara. What I didn’t know was that “YC”, as he is called, would be hanging out with us the entire time and be our teacher.
Yvon Chouinard is a legend in the outdoor industry and sport world. He is an accomplished rock climber, surfer, kayaker, falconer, and fly fisherman, and his contributions to those sports are recognized worldwide — as is his dedication to environmentalism. Patagonia is considered one of, if not the, most successful outdoor brands. Their integration and promotion of environmentalism is a founding tenet of the company and of particular focus at present. Read More