TORY SPORT FLATIRON
Coinciding with the release of their spring/summer collection, the second season of Tory Sport, is the brand’s much anticipated new store, prominently located in the Flatiron district of Manhattan. An assortment of other sport and fitness brands like Athleta, Nike Running, and New Balance have opened up flagship stores in this area in the last few years, as well as most recently the chic workout wear emporium, Bandier, making it a mecca for those looking for the hippest athletic and “athleisure” apparel.
Tory Sport, the activewear line from Tory Burch, debuted last fall with a pop-up that took over the Tory Burch store on Elizabeth St. Classic and elegant, yet playful and sporty, the spacious new store reflects the spirit of the line. Blue awnings and large screens, featuring videos and images that celebrate the grace and strength of athletes, pop against the building’s historic façade. The interior plays with contrast, providing a clean and minimal backdrop that lets the colorful palette and playful patterns of the new season pop.
Said CEO and Designer Tory Burch, “We thought about the casual vibe of a 70’s surf lodge and reimagined it with Scandinavian design principles.” The feel is chic sports club, with subtle references throughout — leather handrails evoke the grips of old-school tennis racquets, striped floors resemble pool lap lines, and a diamond pattern etched into nickel wall panels references a tennis net.
Expanding on the debut collection, the Tory Sport Flatiron store carries a full range of tennis, golf, surf, swim and fitness activewear and accessories, as well as “Coming & Going”, for wear to and from the gym. The collection takes classic 70’s sport style and combines the look with high-tech fabrics, placing an emphasis as much on performance as style. The collection is also available at torysport.com and at the pop-up shop on Elizabeth Street… with another store we hear will open this summer in the Hamptons.
Tory Sport Flatiron, 129 Fifth Avenue, 212-777-2226. Tory Sport Nolita, 257 Elizabeth Street, 212-334-3000