What’s SUP?

 
 PHOTOGRAPH BY EMBRY RUCKER

 

While many of us have been out there Stand Up Paddlesurfing for a while now, the sport has really started booming and is fast becoming one of the most popular watersports. There is so much to love about the sport, called SUP for short. It can be done on any body of water — ocean, bay, lakes and rivers; it’s fairly easy to learn; and is a fun way to enjoy the great outdoors while getting an amazing core focused workout.

There are many newcomers eager to give Stand Up Paddlesurfing a try, as well as more experienced paddlers looking to improve their skills. In either category the most important consideration is the equipment and there is a plethora of beautifully designed boards on the market from which to choose. Novice paddlers should opt for a wider and flatter board, which offers more stability, while more experienced paddlers can go with a narrower board for better maneuverability.

 

SUPs: Roxy, Starboard, Laird, Surftech, Rogue, Naish

ALL WATER BOARDS

 

ROXY SUP ( 10’6 x 32″). Fun entry leval board that’s lightweight and durable made with Surftech Tuflite construction; STARBOARD CRUISER ( 12’6 x 30″). From one of the biggest SUP manufacturers comes this long and fast cruiser designed for the open water. Rail shape and nose lift is perfect for catching your first waves too. SURFTECH/LAIRD (available in 10, 11 and 12′ lengths). Wide nose provides stability for beginners, while narrow pintail allows responsive turning for more experienced paddlers. ROGUE RASTA (available in 10’6, 11’6, 12’6 lengths). Designed for smooth paddling in flat water, as well as performance in the surf. NAISH NALU SERIES. From one of the most recognized names in surf, the Nalu series comes in a wide variety of lengths and widths designed for all levels of paddlers.

 

These days SUPs are available in 2 main catagories –All Water boards and Racing/Touring boards, although within each category are boards designed for various types of paddling. The All Water boards have a traditional surfboard shape, with a nose designed to skim the surface of the water. The Race/Touring boards have a pointed nose or bow, with a kayak-like “displacement” hull, designed to cut through the water for long distance paddling and speed.  These boards are generally longer, usually 12’6″ or 14′, as more surface area makes for more efficient paddling. The tail is usually flat as they are primarily designed to go straight. As these boards tends to be narrower, the straight tail adds more stability.

SUPs: Bark, Laird, Surftech, Riviera, 404

RACE / TOURING BOARDS

 

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The Bod Squad

 

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The summer hottest temperatures are in the water this July. Super sexy surf and swimwear for all your favorite water sports is making a statement, with sleek body defining shapes, colors and graphics designed to reveal your fab physique beneath. Cropped rash guards, mini wetsuits, booty shorts and zip neoprene swimsuits are built to perform while turning heads. Surf is definitely up!

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ROW 1: LISA MARIE FERNANDEZ “THE JASMINE” NEOPRENE BIKINI $355. Release your inner Bond Girl with this super sculpting neoprene zip bikini. ROXY SHOREBREAK CROP TOP $92. This revealing zip up long sleeve crop top is actually a 1mm neoprene wetsuit and features UPF 50+ protection. ADIDAS CLASSIC ELASTIC HIPSTER SWIM BOTTOMS now $31.00. Comfortably cut with full backside coverage, these cute swim bottoms look great with any swim or surf top. SWEATY BETTY DOLPHIN SWIMSUIT $100. This graphic colorblock one-piece swimsuit is quick-drying and durable, with great support for a streamlined swim.

ROW 2: HURLEY GOOD SPORT CROP TOP $59. Cropped coverage with sleek mesh cap-sleeves, this little neoprene zip-front rashguard is made for the hottest of surfers. Pair with HURLEY SURFSIDE STRAP SIDE BIKINI BOTTOM $33 for the complete look. TAVIK SWIMWEAR ANIA ZIP SWIMSUIT $139.95. Inspired by classic surf and dive wear, this sexy swimsuit combines stretch nylon with lightweight neoprene side panels and zips down the front from the neck to the waist. SPEEDO SPORTY TOP WITH RINGS $44. With matte and shine colorblocking, this bright swim and sport top is constructed to have 5-10 times more durability than ordinary spandex fabrics. Pair with SPEEDO SHIRRED BOYSHORT $44 for all your water training.

ROW 3: NEON WETSUITS “SOWENA” $140. Based out of Cornwall, England, Neon makes sexy little graphic wetsuits ready for any water adventure. ROXY MOD LOVE ZIP-UP VEST $46. From the Roxy Pop Surf collection comes this graphic floral swim vest that adds a mod look to your surf style. Pair with NIKE BRUSH STRIPE SWIM BOTTOM $44 for any water sport. ADIDAS BEACH HALTER BIKINI TOP $28. The matching top to the bikini bottom in Row 1, goes together perfectly here with the VOLCOM REALITY BITES BIKINI BOTTOM $29.50.

 

The Surfers Cove

 

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A bit bohemian, a bit retro is look for surf this summer, whether catching waves or just catching some rays. Graphic wetsuits with 50′s style, a modern take on the classic wayfarer, crop top rashguards with scenic prints, leather beaded sandals, jewelry and more… it’s hot summer mash-up of patterns, colors and textures. So grab your board or just your towel, because the surf is up wherever summer finds you.

LEFT COLUMN: TORY BURCH BAJA BIKINI $190; ROXY SUNSET REMIX SHORT SLEEVE CROP TOP RASHGUARD $40.00; BILLABONG TRIBAL PRINT FRENCH TERRY SHORTIE SHORTS $39.95; REEF GYPSY LOVE SANDALS $38; CENTER COLUMN: MONCLER X PHARRELL LUNETTES $510; CYNTHIA ROWLEY WETSUIT $210; CHAN LUU TURQUOISE MIX WRAP BRACELET $195; MAAJI ROCK PAPER SCISSORS RASHGUARD $94.95; RIGHT COLUMN:AVIATOR NATION “PRAY FOR SURF” SIGNATURE HOODIE $165; ROBERT AUGUST 9’6 “WHAT I RIDE” LONGBOARD $840 

 

 

June Calendar: 30 Days of Surf

 

 

June has arrived and the STYLE OF SPORT CALENDAR theme for this month is SURF! Get ready for 30 Days of longboards, shortboards and stand-up paddleboards; rashguards and boardshorts; swimsuits, towels, shades and other great beach toys and accessories. Summer is here and it’s time to paddle out, drop in and catch some waves!

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JUNE 30: TORY BURCH PALOMA SURF SHIRT. What surfers call a rashguard, Tory Burch calls surf shirt, but either way the Paloma Surf Shirt is a very stylish but functional surf top. It features a geometric mix of polka dots on the front with bright orange back and sleek zip front. On the board or on the beach, it’s a great look for both the surfer and the spectator alike!

JUNE 29: A GOLDEN AGE. New from Rizzoli is “A Golden Age: Surfing’s Revolutionary 1960s & ’70s” featuring the beautiful photographs of John Witzig. With access to the top surfers of that era, Witzig captured some of the most defining and poignant moments of ’60s and ’70s and his photographs document that time when surfing was still counterculture. Witzig was not just photographing the scene, but was part of it, and his images reflect both that access and that intimacy.

JUNE 28: YOLO INFLATABLE SUP. Inflatable SUPs are quickly becoming the go-to option for those who want their own stand up paddleboard but have no room to keep one. They are light and easy to transport. The inflatable SUP from Yolo, one of the most recognized names in stand ups, comes with its own backpack, pump, pressure gauge, removable center fin, tri fins, bungee system and carry handle… everything you need to enjoy a fun day on top of the water!

JUNE 27: GLAMOURPUSS BOND GIRL TUNIC. Sporty and sexy come together in this Bond girl inspired top/dress that can take you from late afternoon paddleboarding straight to cocktails by the pool. Wear as a cute little tunic dress or pull the side strings to ruche into a sporty top. The tunic is breathable, fast-drying, and highly UV protective (SPF 50+). Great for travel too!

JUNE 26: JONATHAN ADLER AEGEAN WAVES TOWEL. Woven in Brazil from super absorbent heavyweight terry cotton, this plush oversized wave patterned beach towel is the luxe way to dry off and soak in the sun after surfing or an ocean dip. Available with purple waves or blue, and now on sale too!

JUNE 25: VANS SK-8 HI WEDGE. From the original surf and skate shoe brand Vans, comes this trendy wedge version of their iconic SK-8 sneaker.

JUNE 24: MIANSAI ROPE & LEATHER BRACELETS. Although this is men’s jewelry, these brightly colored rope and leather bracelets, with assorted silver and brass hooks, casings, and other designs, are equally appealing to women. The bracelets are handmade, crafted from carefully sourced materials, with eclectic designs inspired by the world travels of the creator Micheal Saiger and his team of artisans. Worn on their own or with other wrist accessories, these bracelets have that perfect surf inspired style.

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Fun & Colorful Spring Backpacks!

 

backpacks: marc jacobs, best made, northface

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As Gym Bags, Beach Bags, Laptops and Extras Bags, the Backpack is the way to go, especially when there are so many bright, colorful and fun ones to choose from this season! 

ROW 1: DAKINE GROM BACKPACK $34.95HERSCHEL SETTLEMENT YOUTH $49.99BURTON METALHEAD PACK$49.99; ROW 2: TOPO DESIGNS ROLLTOP $198; PATAGONIA REFUGIO PACK $85; ROXY MUSING BACKPACK $40; ROW 3: MARC BY MARC JACOBS DOMO ARIGATO PACKRAT $198BEST MADE COMPANY ALPINE RUCKSACK $398; THE NORTH FACE JESTER $65

 

 
 

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