ADIDAS BY STELLA MCCARTNEY STORE, AVENTURA MALL, MIAMI
Just opened in Miami’s Aventura Mall is the new Adidas by Stella McCartney store, their second stand alone store in the US. It features the new Spring/Summer 2015 capsule collection which marks the ten-year anniversary of the collaboration between Stella McCartney and Adidas. The brand has become synonymous with the “Ath-Leisure” category of the fashion market, and the booming 35.1 billion activewear industry that now represents 17% of all apparel sales.
From Run to Yoga to Swim, Stella McCartney calls the new line “a combination of strong design aesthetic with true performance technologies”. It utilizes Adidas’s trademark fabrics like Techfit (bands which offer compression and stability,) Climachill and Climacool (temperature control to ensure maximum performance) and BOOST footwear (an innovative foam storing thousands of energy capsules for reactive cushioning.)
RAVEN STUDIO PERFORMANCE T-SHIRT; ESSENTIALS SHORTS, PERFORMANCE TANK, ADIPURE RUNNING SHOES; WEEKENDER PALM PRINTED PULLOVER
Along with the endurance and performance technology, the Spring/Summer 2015 collection is filled with vibrant colors, graphic prints and sleek lines, designed to compliment the female physique with a combination of compression fit, flattering cuts, and high fashion styling. In the crowded space that has become fashion athletic wear, this collaboration continues to push the boundaries of that intersection of sport and style for which it has become recognized, and to define all day workout chic.