Pyeongchang 2018: Gearing Up!


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The 2018 Winter Olympics kick off this week and we could not be more excited for all the action packed excitement to come! Besides the incredible athletes and heroic performances, there will be all the cool gear, apparel, and accessories we wait every four years to see! Skis, goggles, helmets, and more, here is a preview of just some of the amazing swag to come, that you can get your hands on too!

CLOCKWISE TOP LEFT: ROSSIGNOL HERO WORLD CUP SKI BOOTS. We will soon be seeing Rossignol’s HERO racing series and graphics across skis, boots, helmets, and accessories. HERO reflects the brand’s history atop the podium in World Cup and Olympic competition. Offering a sleek look along with technical excellence, the new HERO World Cup is the real-deal, elite-level race boot for competitive alpine racers. It features a race hinged design, and neutral, upright stance for efficient power transmission. An ultra-thin cork-flo lace-up liner provides an exact fit for ultimate precision and performance.

OMEGA SEAMASTER OLYMPIC GAMES LIMITED EDITION COLLECTION. OMEGA has been the Official Timekeeper of the Olympic Games since 1932, and this playful collection celebrates that legacy. Presented in the five colors of the Olympic Rings, only 2032 versions of each model have been created, representing the year 2032 which will be OMEGA’s 100th year as Official Timekeeper. The stopwatches created for the Montreal and Innsbruck Olympic Games in 1976 (above, center) served as inspiration for the design. The caseback includes an anodized aluminium ring with all host cities and dates, from Los Angeles 1932 through to Los Angeles 2028. The domed black and white dial also features a pulse reader, with three narrowly-separated 20-second timing intervals.

Continuing the celebration of OMEGA at the Olympics, a special Limited Edition set has been created which includes five models created in the colors of the Olympic Rings. All watches come in a special presentation box alongside a miniature last-lap bell, which has been crafted in the same Swiss foundry as the real Olympic bells.

OAKLEY HARMONY FADE CANOPY GOGGLES. The CANOPY snow goggles shown above are just one in the Oakley special edition eyewear collection, Harmony Fade, created for the ski and snowboard athletes of Team Oakley — that includes 2014 Slalom gold medalist and World Cup champion Mikaela Shiffin! From sunglasses to goggles, every model in this hot collection is united by their color scheme inspired by Oakley Prizm lens technology — the bright neon orange represents the fire that burns inside each competitor, and the yellow is the sun that lights the path of these athletes in pursuit of their dreams. Prizm is Oakley’s revolutionary lens technology designed to enhance color contrast by making everything more vivid, vibrant, and visibly enhanced for optimal vision in snow conditions. The Harmony Fade collection is now available online so you can wear them too!

THE NORTH FACE IC PULLOVER HOODIE. The North Face is a proud sponsor of the U.S. Freeski Team and their Team USA uniforms. The limited edition International Collection celebrates these athletes with a selection of apparel and accessories you can wear on and off the slopes as well. Choose the global design featuring international flags, or a color representing one of the top medal-winning countries on this soft midweight fleece hoodie.

ATOMIC REDSTER RACE/PISTE SKIS. From downhill to Super G to Slalom, you’ll be seeing these flame red skis racing down the slopes in Pyeongchang. For the rest of you speed demons, the Redster Piste collection is designed for those who like to tear it up on the groomers with big carving turns that keep you in control. The secret ingredient is the new pre-stressed Servotec rod along the top of the ski. The name comes from “Servolenkung”, which means power steering, for more agility in turns and stability on straights in this new generation of Redster skis.

ADIDAS WOMEN’S ORIGINALS EQT ADV RACING SHOES. With a technical look borrowed from the ’90s Equipment series, these women’s shoes mix modern materials with retro runner style. Though not created for the 2018 Winter Games, we couldn’t help but notice the inspiration of the Olympic Rings in the tri-color lacing system! Perfect for spectating in comfort this Olympic fortnight, they feature a supportive Adidas Primeknit upper, and true to the original design, the iconic 3-Stripes that merge into the cushy EVA midsole.

UVEX RACE COLLECTION. See and be seen! Uvex strikes gold with this collection of ultra-light and aerodynamic ski helmets and goggles. The FIS certified racing helmet is made from a lightweight carbon fiber material that offers the best in crash protection. Pair that with the race goggles, featuring a vision enhancing lasergold lite lens and orange tint, and you’ve got the gold medal dream team of ski racing in performance and style! 

Check out the Team USA Snowboard & Freeski uniforms. They’re outta this world!