Pucci Gets Decked Out


Sport and fashion have collided in a kaleidoscopic collection of Emilio Pucci skateboards, decked out with seven unmistakeably distinctive prints. The Italian fashion house challenged Swiss art and design students at University of ECAL in Lausanne to rethink Pucci’s classic aesthetics, and these vibrant skateboards are the result. Called “Dolce Vita”, this limited edition series features a playful mix of colors and patterns like ice cream cones, pasta shapes, high heels, diamonds, and other symbols of Italian culture.

There are two styles of skateboards, available in seven patterns and accented by colorful wheels. The Street model is a pro style skateboard designed for street and skate park tricks, and the Cruiser, with larger softer wheels, is for everyday recreational riding. All the Pucci boards are crafted with hand-selected hardwood and printed for optimum photo quality, scratch resistance, and durability.

Pucci teamed up with Nowness and director Edward Housden to create a short film, “Rolling with Emilio Pucci” which debuts the skateboard series. The five-minute film features model Martha-Rose Redding, sporting a silk crèpe di chine dress from the 2016 Pilot Resort Collection. She rides the Cruiser Shape as two boys rival her on the Street Shape. Without saying a word, the film articulates the chic and versatile style of the Pucci boards.

The boards are available for €370 (or roughly $420) exclusively at emiliopucci.com while quantities last. Designed for both skaters and fashionistas alike, better get on board fast before they all skate away!

-Kristen Leen