In anticipation of Roland-Garros, aka The French Open, Lacoste has partnered with designer Yazbukey in a new LACOSTE x Yazbukey tennis collection. Yazbukey is known for creating whimsical accessories with a Pop Art inspired aesthetic, which she has integrated into this capsule collection of apparel and accessories.
The LACOSTE x Yazbukey collection humorously combines the visual world of Yazbukey with the tennis heritage of the crocodile and Lacoste brand. Says Lacoste creative director, Felipe Oliveira Baptista, “I always think it’s a good thing to take the brand to places where people don’t expect it and have its story told through a different world.”
A tennis match played by three tennis ball-shaped emoticons and a crocodile is the running theme throughout the line that features polo shirts, tees, tote bags, hats, leather goods, and more. Describes Yazbukey, “We created three characters for a tennis match – or a game of seduction – with four players: the crocodile and three tennis balls”.
The Lacoste x Yazbukey collection of men’s, women’s and children’s apparel and accessories will be available on Lacoste.com and at select Lacoste boutiques starting April 12th.