THE NIKE TIGHT OF THE MOMENT – MIDNIGHT CRAFTWORK
Nike’s collaboration with Japanese artist Yuko Kanatani continues with the second in a series of three limited editions titled “Nike Tight of the Moment”. Nike designers enlisted the highly sought-after Yuko Kanatani to create illustrations based on a body map provided by the Nike Sport Research Lab. The map uses athlete-informed data to show the location of muscle heating and cooling zones. Through experimentation with patterns, colors, and inspirations unique to the artist, the Nike Tight of the Moment highlights the intersection of athletic performance and artistic design, and celebrates the body in motion.
The NTM-Midnight Craftwork shown above comes in two Nike Pro styles, the Nike Pro Tight and Nike Pro Sports Bra. The print is also featured on the Nike Studio Wrap Pack and the Nike Roshe Run. All are now available at select retailers and on Nike.com.
Such artistry in fitness apparel is not limited to Nike alone, however, and in fact many fitness brands and their consumers have taken to expressing themselves with such bold prints and patterns. Below you will find a playful selection of spring offerings guaranteed to put the wild and crazy into any workout!
ROW 1: ADIDAS AKTIV LONG SLEEVE HOODED TEE $45; THE FIRST OF THE SERIES “NIKE TIGHT OF THE MOMENT” CALLED “MAGICAL KALEIDOSCOPE” $130 (no longer available); PRANA QUINN TOP $55; ROW 2: LOLE PADMA CAPRI $70; SWEATY BETTY ATHLETE WORKOUT TANK $55; ONZIE LONG LEGGING $65; ROW 3: ADIDAS ALLOVER PRINT THREE-QUARTER TIGHTS $55; PRISMSPORT IKAT CAPRI $78; NIKE ALLOVER PRINT WOMEN’S LEGGINGS $75
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